Full article: The dilemma of luxury brand extensions
KnowledgeBox Jan07 | PDF
Luxury Brand Extension: Handle with Care
Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions - ScienceDirect
Prada's 'Vibe Shift' Could Be a Turning Point For Luxury Marketing in China | Jing Daily
Brand Extension Assignment - Louis Vuitton
Brand Extension | SpringerLink
![PDF] Downward Price-Based Brand Line Extensions Effects on Luxury Brands | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/57c5044afd887883928eec6f4028d6cc7783c64a/11-Table4-1.png "PDF] Downward Price-Based Brand Line Extensions Effects on Luxury Brands | Semantic Scholar")
PDF] Downward Price-Based Brand Line Extensions Effects on Luxury Brands | Semantic Scholar
Hermes Brand Extension Proposal by Angela Peng - Issuu
Giorgio armani's empire - Giorgio armani the 'Master' of luxury - MedCrave online
The Prada Story: Ensuring The Brand's Future By Creating Unified Customer Experiences
The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions | ACR
Drivers of Brand Extension Success: What Really Matters for Luxury Brands - Albrecht - 2013 - Psychology & Marketing - Wiley Online Library
PDF) Brand and line extensions: an empirical study from the new age luxury industry
Solved 3. Branding Strategies Branding Strategies A brand | Chegg.com
Fashion Marketing & Brand Promotion (Brand extension) on Behance
The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions | ACR
Prada Brand Identity and Product Idea by Loredana Ferrara - Issuu
Case Study 3&4.docx - Case Study 3 (Prada) 1. Identify the brand architecture strategy pursued by Prada and explain the rationale behind adopting this | Course Hero
Hermes Brand Extension Proposal | Dior and i, Hermes, Old money style
Should the Devil Sell Prada? Retail Rejection Increases Aspiring Consumers' Desire for the Brand
Chanel Brand Extension by plastininaliza - Issuu
Prada Business Model Evolution and Future
PDF) Drivers of Brand Extension Success: What Really Matters for Luxury Brands | Hannes Gurzki - Academia.edu
Fashion Branding and Communication | SpringerLink
PDF) Brand and line extensions: an empirical study from the new age luxury industry
Luxury product to service brand extension and brand equity transfer - ScienceDirect
